Social Marketing (3330.18)

Karte nicht verfügbar

29.01.18 - 31.01.18
9:00 - 17:00

Alterszentrum Hottingen und Rehalp


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Social Marketing is a consumer driven approach to developing health, social and environmental change initiatives. It draws best practices from commercial marketing, but uses these practices to benefit public health and society. This course is designed to provide students with an understanding of the principles and practices of social marketing as they relate to public health promotion. The key concepts and conceptual frameworks and their implications on public health and social change initiatives will be examined. Upon completion of the module, students will be able to:
– describe the key concepts in social marketing
– define the social marketing process
– describe effective social marketing strategies
– describe prominent theories in social marketing
develop a comprehensive social marketing plan

– social marketing and health communication principles
– behavior change and communication theories
– audience analysis and segmentation
– social marketing strategies